CITIC Bank International

Citic Bank wanted to differentiate themselves from the conservative territory of traditional low-key Chinese banks. However, as most retail banks have similar offerings, the challenge was how to get Citic Bank to stand out. Unique, impactful, and regularly updated creative expressions of the bank’s product offerings were created for over 2 years. These collaterals have become a distinc- tive part of banking with Citic Bank.