Fresh Milk Campaign

Client: Kowloon Dairy
Role: Creative & Art Director
Agency: Alchemy
team: Creative – Bennet Leung, Illustrator – Timothy Reynolds
Print Digital UX/UI Advertising
To define true “freshness” by setting 4 supporting pillars, which are Delivered Daily, Made in Hong Kong, Optimum Pasteurization and Daily Raw Milk Collection. A master visual that contains all the elements, along with 4 feature visuals. The campaign was ran across MTR billboards, bus shelters, mass print medias and POS at fresh outlets. To complete the journey, an animated online hub built with CSS sprites.
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