La Sardina is a 35mm, entirely fresh analogue wide-angle camera from Lomography that channels the design of the humble sardine can. In its launch campaign, a series of collaterals is created, which includes a promotional display, 1 set of 4 pamphlets and P.O.P, distributed across all the Log-On stores and PageOne bookstores. In order to reinforce the raw, fisherman and ocean theme, fishnet is incorporated into the display, as well as the 4 pamphlets designed in a sardin can shape.
