St. Regis Lijiang
Client: St. Regis
Role: Design Director
Agency: Alchemy
Define high society ‘insidership’ in China positioning, design, digital and launch. Branding the uber luxury villas in Lijiang in China, infused with premium qualities of the St. Regis brand, one of the world's oldest hotel groups with a century of prestigious history. In order to create a story-telling experience, this set of sales collaterals plays different parts on their own.
A multi sensory and special marketing package was created for targeted potential clients.
A multi sensory and special marketing package was created for targeted potential clients.
