The Economist Digital Solution

The Economist needed to communicate to media buyers in Asia Pacific that they have the right digital advertising solutions. A two pronged solution is created and targeted to 200 media planners, buyers and other people in the industry. First, the premium package with an infographic pamphlet that highlighted all the strengths of The Economist Digital Solutions. Secondly, an interactive quiz game that challenged their knowledge of both The Economist and the content of the pamphlet.